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> Safety 1st

A trusted brand within Dorel Juvenile's portfolio, Safety First’s mission is to provide innovative products designed to make a family safer and life easier. The origins of the company date back to the early 80s, when Founder, Michael Lerner created a ‘Baby on Board’ sign following a fearful trip driving his 18 month old nephew home. This sign is still part of the collection and has to date sold millions of units globally.

The brand expanded its collection to support baby through its development stages and activities, giving parents peace of mind that they do so safely. Baby Brands Direct wholesales Safety First products from nursery categories including Bathtime, Safety Gates, Home Proofing and Travel Accessories, covering items such as their iconic swivel seat, to baby grooming kits, to independent retailers. The brands states, “We attribute our continued success to an unwavering commitment to child safety, innovation, quality and value. It’s what parents look for from Safety 1st, and what we are proud to continuously deliver”.

Ausverkauft
Safety 1st Comfort Potty Training Seat
Safety 1st Comfort Potty Training Seat Regulärer Preis£ 9.99
Safety 1st Newborn Care Vanity Set
Safety 1st Newborn Care Vanity Set Regulärer Preis£ 17.99
Safety 1st Baby On Board Sign
Safety 1st Baby On Board Sign Regulärer Preis£ 1.99

ℹ️ Use the filter and sort options at the top to shop by colour scheme and product types.

Safety 1st Child View Car Mirror
Safety 1st Child View Car Mirror Regulärer Preis£ 3.99
Ausverkauft
Safety 1st Shower Thermometer - La Romi | Baby Fashion
Safety 1st Shower Thermometer Regulärer Preis£ 9.99

Site-wide Discounts On Headwear:

Shipping

Order by 3pm and you can get your order next day. We have lots of shipping options

Here is our shipping policy.

Delivery

We are commited tor educing our footprint so we ship:

- Ship carbon neutral
- Remove atmospheric carbon
- Store carbon for 1000+ years
- Solutions like ocean-based removal and direct air capture

Returns

You have 2 weeks to try it out and if it's not right just post it back to us.

Here's our returns policy.