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Brand: Boon

Boon is a young company that is committed to creating the most innovative baby gear and keeping it affordable. The founding principle was to deliver a benefit to parents in response to problems they face bringing up their little ones. Hence, the Company was called Boon, which means ‘benefit’, particularly ‘a benefit bestowed in response to a request.’ Each one of their products offers a ‘boon’ to parents by helping to make their everyday lives a bit easier while incorporating great design at an affordable price.

The first product was the Frog Pod Bath Scoop, the design of which was inspired by founder Rebecca Finnell’s experience of a messy bath time. Today this product is included in the top 21 most innovative products list by ‘Mother and Baby’. Baby Brands Direct is a wholesaler of Boon’s range of brightly coloured, fun products that are engaging for both parents and children.

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